Beside the influence a product has, resonating perfectly with your target audience is very important.
A logo is the branding you give to all products.
It shall allow clients to identify you products quickly, reflect your environment, all influenced by contemporary styling.
Colours and fonts used in the logo shall be identifiable in all your stationary, labels and documentation.
Use these parameters also for your website and your social media; your customers will immediately identify their favorite supplier and remember the positive experiences you provided for them, they will prefer you instantly as returning clients.
Do not hesitate to think about "modernizing" your existing branding, fashion dictates also to change clothes after some time, the very same is valid for branding.
Do not underestimate the importance of introducing a fresh and stylish appearance.